How to ignite your passion everyday.
The passion to create lies within everyone, yet tapping into it is a daily struggle. Many are actually powerless to ignite this creativity which lays dormant and unsatisfied. They are stuck in the confines of tradition, stifled by lack of knowledge. Experience is power, this comes through practice and making mistakes, plenty of them.
Branded Content Rules of Engagement.
In the age of people power we seem so incredibly focused on branded content as a means to reach people.
In reality, people curate their own content and they often prefer authenticity over cleverly crafted brands woven throughout.