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In the myriad of social channels there is one that really creates a brand beautifully and instantly, that is Instagram or is that Instabrand?

Why Insta brand, with a great strategy and point of view and the correct scaffolding you can create a destination of like minded people who engage with your perspective.

The best way that the channel is used is by creating a perspective or a point of view. Your unique lens on the world.

The I in Instagram really is for Inspiration. Make sure you use it wisely and inspire those with your unique POV.

The N is for narrative, yes Instagram is for a visual feast of pictures and quotes. However make sure you have a narrative, your voice, engage people with your perspective. Let them imagine your timber.

The S is for Storytelling, your social and cultural beliefs. Be entertaining and educational, importantly instill your brand values.

The T is for Truth, tell the Truth, portray a sense of reality and your feelings.

The A is for for Awesome, because let’s face it, it is pretty awesome once you grasp it and work out how to be a brand!

The G is for Great, a great experience for connecting and collaborating with others.

The R is for Real, real moments captured and immortalised.

The A is for Amazingly Artistic, the amazing way you can express yourself and link up with people.

The M is for Movement, it moves and pivots and evolves with you and your world and the world beyond.

And no they didn’t pay me to say this 😉cropped-img_6804-2.jpg

are screens really taking over our children’s lives?

IMG_6376 (2)Good question, well if you let them, yes.

But should you let them? To a degree.

There is a misconception out there that children can no longer read and write, because they are so busy with screens and they have quite simply lost the ability.

The truth lies somewhere in the middle, ultimately the choice is really about parenting, if you choose to plonk your child in front of a device vs. converse, well hell hath no fury like screen rage! Screens are in fact the number one concern with parents these days, over and above even obesity. In my humble view the two are intrinsically linked.

Ask any parent, no parental control, no calm children. It used to be called “crazy eyes” for a reason!

Our children exist with a different types of technology these days. The job to be done is to use it for educational purposes, allow them to think, not be spoon feed, allow them to be challenged not to be told the answer.

Screens only over dominate if they are allowed, they exist and they are used by the Next Gen, use them wisely and don’t be fooled, don’t believe all the hype.

Ultimately, parents need to get their kids back on the paddock. Time to start running, getting active, playing sport and interacting in the physical world. 🙂