technology but not as we know it

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The future of media. 15 years ago I worked with a clever lady who believed in the future of media and teaching it’s practice.

Somehow now we think that technology is a new phenomena.

Life is constantly changing, we live in a state of flux. This is part of evolving and improving.

In reality inventions exist long before they come into the mainstream. It is fundamentally based on the adoption curve, which is unlikely to change.

The change agent is what you put into that curve and who adopts it. It will be adopted by different people depending on who needs it or desires it most. This could be any age, any industry and/or product, yet eventually if successful it will become mainstream.

Adoption is driven from the fundamental economic principles of needs and wants (or supply and demand).

Typically and simply quite something needs to be made better, stronger, faster.

Those 15 years ago fundamentals were time travel, get me back time, make life easier. Those innovation drivers don’t really shift. The shift is the technology which enables it. What we invent to solve a problem or address a challenge.

What people said they wanted all those years ago was a “tardis” to name one. Rocket technology existed at that very time to deliver a person from Sydney to Heathrow in 8 hours. But the need wasn’t great enough and the cost too high for the demand.

Instead we see the rise of telecons, virtual travel, Facetime, Facebook.

The ingredient is really affordability, only 1% can afford the uber solution. Therefore it can be brought to market cheaply eventually due to demand – necessity or desire, it will happen!

Over the years of technology we also see bundling and un-bundling. Convergence and divergence. There is a constant drive to improve and have a better experiences.

It’s amazing to think that future professions don’t currently exist and that some industries like law will be governed by AI.

Two great short films to watch and inspire you are;

Made in 2004

Made 4 years ago

What do you predict?