igniting passion



The passion to create lies within everyone, yet tapping into it is a daily struggle. Many are actually powerless to ignite this creativity which lays dormant and unsatisfied. They are stuck in the confines of tradition, stifled by lack of knowledge. Experience is power, this comes through practice and making mistakes, plenty of them.

Igniting passion comes from expanding your thinking and also your experiences, making yourself open, not closed.

In application, quite simply you could do something new every single day. Have rituals, but add new experiences to everyday. Walk a different way, buy a different coffee, smile at a stranger or give someone a compliment.

The little things in life actually lead to bigger things, in a world of infinite possibilities.

Apply this thinking to your job, approach things with fresh eyes and a new idea. Seek opportunities in things, try something new, try something old, feel nostalgia and re-connect both are of equal importance to success and life.

Wisdom comes through learning lessons and trying harder to make what you do better.

Innovation comes from a desire to make something better, work harder, faster or smarter. Apply this to your clients business, make a real difference. Create a new path or resurface the old one with better materials.

View your life through the lens of  a child, full of discovery and wonderment. Life and business now co-exist, make this existence work for you and make sure it ignites who you are and what you love and that you love it!

Your path may change but your skills and essence will grow and your passion will stay lit.


Published by

Proliferate Communications

Tara is passionate, intelligent, energetic, inspiring Strategic Thinker. Tara has a strong entrepreneurial spirit & a relentless drive for innovation, futuristic concepts & game changing solutions to your business challenges, with over 20 years’ experience in strategic communications & future focused client solutions. Tara has extensive experience as Planning Director several key Global/APAC/BRIC businesses. Together with domestic ANZ experience Tara is highly awarded in her field having delivered over 30 awards for highly innovative, game changing, effective & behaviour shifting work devised for clients. Tara loves to re-define, expand, future-proof businesses, she creates & executes to the big plan.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s